Profile
Areas of responsibility within Forfusion
As the Director of Commercial Services and Managed Services at Forfusion, I play a crucial role in shaping the company's revenue operations. Leading the Commercial Services department, I focus on developing and executing strategies that drive revenue growth, maximise market opportunities, and strengthen client relationships. In parallel, I oversee the Managed Services department, ensuring that our IT solutions are tailored to our clients' evolving needs, fostering reliability, and securing long-term partnerships. By aligning these two critical areas, I aim to create a cohesive approach that optimises revenue generation across marketing, sales and customer success and supports Forfusion's commitment to delivering exceptional value to our clients.
Industry experience
With a career that spans 20+ years in IT across Spain and the UK, I have spent most of my time working with IT Value Added Resellers, providing solutions across multiple industries. I have experience in leading roles across various organisations, all contributing to developing my teams and achieving results.
Background
My IT industry experience began while I was finishing my studies at university. I started an apprenticeship programme where I had the opportunity to meet my mentor and one of the most influential people in my professional career. In the early days, I was involved in technical projects related to Networking and Security. However, I quickly realised that getting in front of the customer and talking about how technology can help was, and still is, what I enjoy most. After the Olympics in 2012, I had the opportunity to relocate to London and continue to evolve and grow my responsibilities to start leading teams and achieve senior positions across great organisations. I have led revenue operations teams in mature organisations and startups, allowing me to understand different go-to-markets and how best to provide IT solutions and services working with top IT vendors like Cisco, IBM, Microsoft and others.
Favourite quote
"Be so good they can't ignore you."
- Steve Martin
Other interests
I love enjoying my life in London with my partner and our cats. I play tennis whenever possible and follow FC Barcelona as my favourite football team. I also define myself as a decent photographer.
